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EXPERIENCE MAGIC IN A WHOLE NEW WAY
Harry Potter and the Order of the Phoenix: An IMAX®: 3D Experience opens Wednesday, July, 11 at Museum of Discovery and Science Blockbuster IMAX®: Theater


The second live-action Hollywood film featuring scenes converted into IMAX®: 3D

Fort Lauderdale, July 9, 2007– Prepare your charms, spells and grab your wand! On Wednesday, July 11, 2007, at Museum of Discovery and Science Blockbuster IMAX Theater, moviegoers will be spellbound when they join the ranks of Dumbledore's Army and see the highly anticipated Harry Potter and the Order of the Phoenix featuring the explosive finale in IMAX®: 3D - the most immersive cinematic 3D in the world. Using proprietary 2D to 3D conversion technology, approximately 20 minutes of the film's finale have been transformed into IMAX 3D for a truly magical ending. Just as the film reaches the peak of excitement, moviegoers will be transported inside the film to experience the action, drama and wonder of Harry Potter as never before. Harry Potter and the Order of the Phoenix: An IMAX 3D Experience will debut concurrently with the nationwide 35mm release from Warner Bros. Pictures on July 11th. Experience magic first hand during opening weekend activities at Museum of Discovery and Science

A special on-screen cue will alert moviegoers when to put the 3D glasses on. A green icon of flashing glasses will enter the frame across the bottom of the screen to indicate that the glasses should be put on. At the end of the 3D sequence, a red icon will appear, indicating when the glasses should be taken off.

Harry Potter and the Order of the Phoenix has been transformed into the unparalleled image and sound quality of The IMAX Experience®: through IMAX DMR®: (Digital Re-Mastering) technology, providing moviegoers with an extraordinary cinematic experience. This marks the second live-action Hollywood film featuring scenes digitally converted into IMAX 3D.

The film's director, David Yates, stated, "Seeing Harry Potter and the Order of the Phoenix on the giant IMAX screen, audiences will feel as if they have literally stepped into the world of Harry Potter to experience all of the action and adventure alongside Harry, Hermione and Ron. The immersive experience of seeing the film's finale in IMAX 3D is sure to add a whole new perspective for all audiences."

In Harry Potter and the Order of the Phoenix, Harry returns for his fifth year of study at Hogwarts only to discover that much of the wizarding community has been led to believe that the story of the teenager's recent encounter with the evil Lord Voldemort is a lie, putting Harry's integrity in question. Worse, the Minister for Magic, Cornelius Fudge, has appointed a new Defense Against the Dark Arts teacher, the duplicitous Professor Dolores Umbridge. But Professor Umbridge's 'Ministry-approved' course of defensive magic leaves the young wizards woefully unprepared to defend themselves against the Dark forces threatening them, so, at the prompting of his friends Hermione and Ron, Harry is convinced to take matters into his own hands. Meeting secretly with a small group of students who name themselves 'Dumbledore's Army,' Harry teaches them how to defend themselves against the Dark Arts, preparing the courageous young wizards for the extraordinary battle that lies ahead.

Warner Bros. Pictures Presents A Heyday Films Production, Harry Potter and the Order of the Phoenix. The film stars Daniel Radcliffe, Rupert Grint, Emma Watson, Helena Bonham Carter, Robbie Coltrane, Warwick Davis, Ralph Fiennes, Michael Gambon, Brendan Gleeson, Richard Griffiths, Jason Isaacs, Gary Oldman, Alan Rickman, Fiona Shaw, Maggie Smith, Imelda Staunton, David Thewlis, Emma Thompson, and Julie Walters. The film was directed by David Yates and produced by David Heyman and David Barron. Michael Goldenberg wrote the screenplay, based on the novel by J.K. Rowling. Lionel Wigram served as executive producer.

Harry Potter and the Order of the Phoenix will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. This film has been rated “PG-13” by the MPAA for 'sequences of fantasy violence and frightening images.'
 
www.harrypotterorderofthephoenix.com

Full-length feature film ticket prices for Harry Potter and the Order of the Phoenix: An IMAX® 3D Experience
 

IMAX only: $12 Adults; $10 Children 2-12
IMAX and Exhibits: $16 Adults; $13 Children 2-12

Opening Weekend Activities :
  • The Science of Magic July 14 & 15, 2007, at 1:30 p.m. & 3:30 p.m.
    Science is intended to explain the world we live in, while magic tends to deceive and play tricks on our brain, usually leaving us shocked and confused. The truth of the matter is that magic could not exist without science, and during this demonstration, you'll get the best of both worlds.
  • Magic Wands July 13 - 15, 2007 from 1:00 p.m. – 4:00 p.m.
    All good wizards and magicians have a trusty magic wand to help them perform their magic. This arts and crafts activity will give you a chance to create you very own magic wand so you can begin casting spells and wowing your audience.
  • Pick a Card, any Card! July 13 - 15, 2007 from 1:00 p.m. – 4:00 p.m.
    Card tricks have been around for thousands of years. They are a great way to perform magic because all it takes is a deck of cards and the know-how to do the trick. The Museum will have a card trick exchange station at the Science Café so that after you get your dose of magic watching Harry Potter in IMAX®, you can come into the Museum to learn some card tricks and maybe even teach others a trick or two!
ABOUT THE MUSEUM OF DISCOVERY AND SCIENCE

The mission of the Museum of Discovery and Science is to provide experiential pathways to lifelong learning in science for children and adults through exhibits, programs and films. Founded in 1976 as The Discovery Center, the nonprofit facility serves approximately 450,000 each year. Major operational support for the Museum is provided through generous support by Leadership Guild members including: City Furniture, JM Family Enterprises, Inc., Sun-Sentinel and Wachovia.

The Museum is open seven days a week, 365 days a year; Monday through Saturday from 10 a.m. to 5 p.m., and Sunday from noon to 6 p.m. with extended IMAX® hours most evenings.
 
ABOUT THE BLOCKBUSTER® IMAX® THEATER

The Blockbuster® IMAX®Theater, owned and operated by the Museum of Discovery and Science, opened in 1992. The 300-seat theater is a showcase of state-of-the-art motion picture technology. The Blockbuster® IMAX®Theater features a 60 ft. x 80 ft. screen and a 15,000 watt digital sound system that delivers six discrete channels of clear sound through 42 speakers. The IMAX® projector's 15,000 watt Xenon bulb projects images of unsurpassed brilliance and clarity onto the five-story-high screen. Both 2D and 3D films are shown in the theater. 3D films are viewed using our lightweight XR 3D glasses, the latest technology in 3D film viewing. The IMAX® experience is an unparalleled fusion of sight and sound. For show times, call 954.463.IMAX (4629) or visit www.mods.org
 
ABOUT IMAX CORPORATION

IMAX Corporation is one of the world's leading entertainment technology companies, specializing in digital and film-based motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world's best cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR technology. IMAX DMR is the Company's groundbreaking digital remastering technology that allows it to transform digitally virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience. IMAX's renowned projectors display crystal-clear images on the world's biggest screens, and the IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of September 30, 2006, there were 280 IMAX theatres operating in 40 countries.

IMAX®, IMAX® 3D, IMAX DMR®, IMAX MPX® and The IMAX Experience® are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.

 






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Museum of Discovery and Science / Blockbuster IMAX Theater - 401 SW 2nd Street, Fort Lauderdale FL 33312. Phone 954-467-6637
   
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