EXPERIENCE MAGIC IN A WHOLE NEW
WAY Harry Potter and the Order of the Phoenix: An IMAX®: 3D
Experience opens Wednesday, July, 11 at Museum of Discovery
and Science Blockbuster IMAX®: Theater
The second live-action Hollywood film featuring scenes converted
into IMAX®: 3D
Fort Lauderdale, July 9, 2007– Prepare your charms, spells and
grab your wand! On Wednesday, July 11, 2007, at Museum of
Discovery and Science Blockbuster IMAX Theater, moviegoers will
be spellbound when they join the ranks of Dumbledore's Army and
see the highly anticipated Harry Potter and the Order of the
Phoenix featuring the explosive finale in IMAX®: 3D - the most
immersive cinematic 3D in the world. Using proprietary 2D to 3D
conversion technology, approximately 20 minutes of the film's
finale have been transformed into IMAX 3D for a truly magical
ending. Just as the film reaches the peak of excitement,
moviegoers will be transported inside the film to experience the
action, drama and wonder of Harry Potter as never before. Harry
Potter and the Order of the Phoenix: An IMAX 3D Experience will
debut concurrently with the nationwide 35mm release from Warner
Bros. Pictures on July 11th. Experience magic first hand during
opening weekend activities at Museum of Discovery and Science
A special on-screen cue will alert moviegoers when to put the 3D
glasses on. A green icon of flashing glasses will enter the
frame across the bottom of the screen to indicate that the
glasses should be put on. At the end of the 3D sequence, a red
icon will appear, indicating when the glasses should be taken
Harry Potter and the Order of the Phoenix has been transformed
into the unparalleled image and sound quality of The IMAX
Experience®: through IMAX DMR®: (Digital Re-Mastering) technology,
providing moviegoers with an extraordinary cinematic experience.
This marks the second live-action Hollywood film featuring
scenes digitally converted into IMAX 3D.
The film's director, David Yates, stated, "Seeing Harry
Potter and the Order of the Phoenix on the giant IMAX
screen, audiences will feel as if they have literally stepped
into the world of Harry Potter to experience all of the action
and adventure alongside Harry, Hermione and Ron. The immersive
experience of seeing the film's finale in IMAX 3D is sure to add
a whole new perspective for all audiences."
In Harry Potter and the Order of the Phoenix, Harry returns for
his fifth year of study at Hogwarts only to discover that much
of the wizarding community has been led to believe that the
story of the teenager's recent encounter with the evil Lord Voldemort is a lie, putting Harry's integrity in question.
Worse, the Minister for Magic, Cornelius Fudge, has appointed a
Defense Against the Dark Arts teacher, the duplicitous Professor
Dolores Umbridge. But Professor Umbridge's 'Ministry-approved'
course of defensive magic leaves the young wizards woefully
unprepared to defend themselves against the Dark forces
threatening them, so, at the prompting of his friends Hermione
and Ron, Harry is convinced to take matters into his own hands.
Meeting secretly with a small group of students who name
themselves 'Dumbledore's Army,' Harry teaches them how to defend
themselves against the Dark Arts, preparing the courageous young
wizards for the extraordinary battle that lies ahead.
Warner Bros. Pictures Presents A Heyday Films Production, Harry
Potter and the Order of the Phoenix. The film stars Daniel Radcliffe, Rupert Grint, Emma Watson, Helena Bonham Carter,
Robbie Coltrane, Warwick Davis, Ralph Fiennes, Michael Gambon,
Brendan Gleeson, Richard Griffiths, Jason Isaacs, Gary Oldman,
Alan Rickman, Fiona Shaw, Maggie Smith, Imelda Staunton, David
Thewlis, Emma Thompson, and Julie Walters. The film was directed
by David Yates and produced by David Heyman and David Barron.
Michael Goldenberg wrote the screenplay, based on the novel by
J.K. Rowling. Lionel Wigram served as executive producer.
Harry Potter and the Order of the Phoenix will be distributed
worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment
Company. This film has been rated “PG-13” by the MPAA for
'sequences of fantasy violence and frightening images.'
Full-length feature film ticket prices for Harry Potter and the Order of the Phoenix: An IMAX® 3D
$10 Children 2-12
IMAX and Exhibits:
$13 Children 2-12
Opening Weekend Activities :
The Science of Magic July 14 & 15, 2007, at 1:30 p.m. & 3:30
Science is intended to explain the world we live in, while magic
tends to deceive and play tricks on our brain, usually leaving
us shocked and confused. The truth of the matter is that magic
could not exist without science, and during this demonstration,
you'll get the best of both worlds.
Magic Wands July 13 - 15, 2007 from 1:00 p.m. – 4:00 p.m.
All good wizards and magicians have a trusty magic wand to help
them perform their magic. This arts and crafts activity will
give you a chance to create you very own magic wand so you can
begin casting spells and wowing your audience.
Pick a Card, any Card! July 13 - 15, 2007 from 1:00 p.m. –
Card tricks have been around for thousands of years. They are a
great way to perform magic because all it takes is a deck of
cards and the know-how to do the trick. The Museum will have a
card trick exchange station at the Science Café so that after
you get your dose of magic watching Harry Potter in IMAX®, you
can come into the Museum to learn some card tricks and maybe
even teach others a trick or two!
ABOUT THE MUSEUM OF DISCOVERY AND SCIENCE
The mission of the Museum of Discovery and Science is to provide
experiential pathways to lifelong learning in science for
children and adults through exhibits, programs and films.
Founded in 1976 as The Discovery Center, the nonprofit facility
serves approximately 450,000 each year. Major operational
support for the Museum is provided through generous support by
Leadership Guild members including: City Furniture, JM Family
Enterprises, Inc., Sun-Sentinel and Wachovia.
The Museum is open seven days a week, 365 days a year; Monday
through Saturday from
10 a.m. to 5 p.m., and Sunday from noon to 6 p.m. with extended
IMAX® hours most evenings.
ABOUT THE BLOCKBUSTER® IMAX® THEATER
The Blockbuster® IMAX®Theater, owned and operated by the Museum
of Discovery and Science, opened in 1992. The 300-seat theater
is a showcase of state-of-the-art motion picture
technology. The Blockbuster® IMAX®Theater features a 60 ft. x 80
ft. screen and a 15,000 watt digital sound system that delivers
six discrete channels of clear sound through 42 speakers. The
IMAX® projector's 15,000 watt Xenon bulb projects images of
unsurpassed brilliance and clarity onto the five-story-high
screen. Both 2D and 3D films are shown in the theater. 3D films
are viewed using our lightweight XR 3D glasses, the latest
technology in 3D film viewing. The IMAX® experience is an
unparalleled fusion of sight and sound. For show times, call
954.463.IMAX (4629) or visit www.mods.org
ABOUT IMAX CORPORATION
IMAX Corporation is one of the world's leading entertainment
technology companies, specializing in digital and film-based
motion picture technologies. The worldwide IMAX network is among
the most important and successful theatrical distribution
platforms for major event Hollywood films around the globe, with
IMAX theatres delivering the world's best cinematic
presentations using proprietary IMAX, IMAX 3D, and IMAX DMR
technology. IMAX DMR is the Company's groundbreaking digital remastering technology that allows it to transform digitally
virtually any conventional motion picture into the unparalleled
image and sound quality of The IMAX Experience. IMAX's renowned
projectors display crystal-clear images on the world's biggest
screens, and the IMAX brand is recognized throughout the world
for extraordinary and immersive entertainment experiences for
consumers. As of September 30, 2006, there were 280 IMAX
theatres operating in 40 countries.
IMAX®, IMAX® 3D, IMAX DMR®, IMAX MPX® and The IMAX Experience®
are trademarks of IMAX Corporation. More information on the
Company can be found at www.imax.com.