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Press Box

FLIGHT OF THE BUTTERFLIES 3D Executive Producer Jonathan Barker to appear at the film’s opening on February 9, 2013 at AutoNation® IMAX 3D Theater.

- Epic New Giant Screen 3D Adventure Captures One of the Longest Migrations on Earth and the Inspiring True Story of One Scientist’s Stunning Discovery -

Fort Lauderdale, FL January 14, 2013Flight of the Butterflies in 3D, a breathtaking new giant screen adventure from SK Films, is coming to the BIGGEST screen in South Florida, AutoNation® IMAX 3D Theater on February 8, 2013. Through spectacular 3D imagery, audiences will witness beautiful butterflies flying off the screen into their arms.

Based on a remarkable true story, the epic film immerses audiences in a triumphant journey of perseverance that spans thousands of miles and several generations -- tracking real monarch butterflies to their mysterious Mexican winter haven where audiences will discover a truly spectacular sight:  hundreds of millions of REAL live butterflies in one of the most amazing places on Earth!

Flight of the Butterflies is a trilateral co-production between Mexico, Canada and the U.K.  Director Mike Slee co-wrote the script with co-Executive Producer Wendy MacKeigan (Journey to Mecca: In the Footsteps of Ibn Battuta, The Water Brothers). The film’s Executive Producer is Jonathan Barker (Bugs! 3D, Into the Deep 3D).

On Saturday, February 9, 2013, audiences will have an opportunity to meet Jonathan Barker, Flight of the Butterflies 3D Executive Producer at the AutoNation IMAX 3D Theater, the BIGGEST screen in South Florida. Barker is one of Canada’s most experienced film and television personalities and a world leader in producing IMAX/Giant Screen films all over the world. He will hold a Q&A session after the 12:10 p.m., 1:45 p.m. and 3:20 p.m. shows.

The film is the awe-inspiring story of two unlikely heroes that share a common strength. Based on true events, it follows the epic journey of the iconic monarch butterfly in one of the most incredible migrations on Earth, and the determined scientist, Dr. Fred Urquhart, who spent 40 years trying to discover the mysteries surrounding their journey and secret winter hideaway.

What began with a small boy daydreaming about where butterflies went each winter became a lifelong pursuit by Urquart, who ingeniously enlisted the help of legions of volunteers, known as “citizen scientists,” to help with tagging and tracking the butterflies. The decades-long quest yielded the ultimate discovery of the monarch butterflies’ over wintering sites in the sanctuaries of Mexico.

- more –


Butterflies 3D
January 14, 2013, page 2

Through spectacular Giant Screen / IMAX® technology audiences are transported into the tiny world of one intrepid creature – Dana (Danaus Plexippus) – and her offspring as they migrate north from Mexico through the U.S. to Canada and back south again to the captivating hidden butterfly sanctuaries set 10,000 feet high in the mountains of the States of Michoacán and Mexico.

The iconic monarch butterfly is a true marvel of nature. Weighing less than a penny, it makes one of the longest migrations on Earth across a continent, yet with pinpoint navigational accuracy, to a place it has never been. While much has been learned, scientists are still unraveling the many inter-related aspects of this phenomenon of the natural world. As the film illustrates, it takes two to three generations of butterflies to migrate north from Mexico through the U.S. to Canada and one “super generation” to complete the migration back south to Mexico.

In the immersive 3D Giant Screen environment, moviegoers will experience this journey up close and see the evolution from egg to caterpillar to pupa to butterfly captured for the first time thanks to MRI & micro CT scans--which bring audiences closer to the action than ever before. The close-up/macro photography work was undertaken in collaboration with Oscar® winner Peter Parks (The Tree of Life). The film team traveled high into the mountain ranges and up tree canopies to the Monarch sanctuaries of Mexico to capture stunning real footage of hundreds of millions of these magnificent creatures.

Flight of the Butterflies 3D Ticket Prices
 Combo Ticket (Exhibits & Butterflies 3D IMAX): $19 Adults; $18 Seniors; $15 Children 2-12
IMAX Only: $9 Adults; $8 Seniors; $7 Children 2-12
Purchase by phone 954.713.0940 or at Museum of Discovery and Science box office.
Show times at http://www.mods.org/IMAX/showtimes.htm

Combo ticket includes admission to the following Flight of the Butterflies Activities
February 9 & 10, 16-18, 2013:

  • Butterfly Garden
    Learn what types of plants, dirt and species of butterflies you can put together in a butterfly garden. Learn how to build one and take care of it.
  • All about Arthropods!

Meet a Museum animal handler for an interesting look at these creepy crawlers and find out the difference between insects and arachnids and which arthropods help to pollinate our crops and beautiful flowers. Face your fears by getting close to an Emperor Scorpion and a Madagascar Hissing Cockroach.

  • Butterfly Release - 2:30pm

Learn all about the short but amazing life of a butterfly during this exciting program, then release your own butterfly into the wild.

  • Bird Lovers Club

Come meet some birds from the Bird Lovers Club! Learn how to care for these amazing animals.

  • Fort Lauderdale Kite Club
    Take flight with the Fort Lauderdale Kite Club and learn the techniques for a perfect kiting experience.

Butterflies 3D
January 14, 2013, page 3

  • Zephyr Kites
    South Florida's first choice for kites and wind accessories!
  • Expert Entomologists

Migrate to the Learning Labs for hands-on fun and spectacular science.

  • Amazing Butterflies!

Learn about a butterfly’s different lifecycle stages! Butterflies love milkweed and we have seeds for you to take home and plant!

  • Take Flight with Kites

The Fort Lauderdale Kite Club and Zephyr Kites will be on site to teach techniques for a perfect kiting experience.

  • Lovely Lifecycles
    Race your friends to map the lifecycle of ants, ladybugs, butterflies, superworms and frogs.
  • Butterflies Live!

Special Guest Speaker: Jose Muniz from Amazing Butterflies. Grab your seat for some fun with this live, interactive show about butterfly anatomy and life cycles.

  • Humane Society of Broward County

February 16 & 17, 2013

  • Take Flight with Kites!

Construct you own beautiful kite and take flight in your butterfly garden.

  • Expert Entomologists
    Migrate to the Learning Labs for hands on fun and spectacular science like these:

Parts of an insect, Flower Dissection, Fly Grab, Coloring Station, Edible Bugs, Build a Bug House, Arthropods, Microscopes, and Build a Bug,

Flight of the Butterflies received major funding from the National Science Foundation and includes an extensive Educational Outreach Program, built in partnership with The Maryland Science Center. The world’s top monarch butterfly experts, including Dr. Chip Taylor, Dr. Karen Oberhauser and Dr. Lincoln Brower, served as scientific advisors to the film. Major support has also come from the Mexican Federal Government (Environment & Tourism) and the States of México and Michoacán, as well as from two of the most important companies in Mexico – Coca-Cola FEMSA, and Grupo Bimbo (the world’s largest baked goods company).

In 2008, UNESCO declared the monarch butterfly reserve in Mexico a World Heritage Site. Monarch butterflies depend on milkweed and milkweed habitats for survival. Despite efforts by the Mexican government to protect the sanctuaries, enforcement is difficult in remote regions and several forces persist in threatening the survival of the monarch butterfly migration, including degradations of forest habitats, the side effects of industrial farming and climate change.

Significant portions of the film’s box office revenue will go towards Monarch butterfly conservation through Mexico’s leading conservation organization, Fondo Mexicano para la Conservación de la Naturaleza. For more information on the film, visit www.flightofthebutterflies.com


Butterflies 3D
January 14, 2013, page 4

ABOUT THE AUTONATION® IMAX 3D THEATER
The AutoNation® IMAX 3D Theater-owned and operated by the Museum of Discovery and Science, opened in 1992. The 300-seat theater is a showcase of state-of-the-art motion picture technology. The AutoNation® IMAX 3D Theater features the biggest screen (60 ft. x 80 ft.) in South Florida and a 15,000 watt digital sound system that delivers six discrete channels of clear sound through 42 speakers. The IMAXÒ projector’s 15,000 watt Xenon bulb projects images of unsurpassed brilliance and clarity onto the five-story-high screen. Both 2D and 3D films are shown in the theater. 3D films are viewed using new lightweight XR 3D glasses. The IMAXÒ experience is an unparalleled fusion of sight and sound. For show times, visitors should call 954.463.IMAX (4629).

ABOUT THE MUSEUM OF DISCOVERY AND SCIENCE
The mission of the Museum of Discovery and Science is to provide experiential pathways to lifelong learning in science for children and adults through exhibits, programs and films. Founded in 1976 as The Discovery Center, the nonprofit facility serves approximately 450,000 visitors annually. Major operational support for the Museum is provided through generous support by Leadership Guild members including: Broward Health, JM Family Enterprises, Inc., Sun Sentinel, Patriot National Insurance Group and Wells Fargo.  

The Museum is open seven days a week, 365 days a year; Monday through Saturday from 10 a.m. to 5 p.m., and Sunday from noon to 6 p.m. with extended IMAX® hours on most evenings. General Admission prices are $19 for adults; $18 seniors; $15 children 2 to 12. Children under 2 are free. A General Admission Ticket includes admission to the Museum exhibits and one classic IMAX movie. The Museum of Discovery and Science is located downtown at 401 SW Second Street, Fort Lauderdale, Florida 33312. For more information about the Museum, visitors should call 954.467.MODS (6637) or visit our web site at www.mods.org

You can download the high resolution EPK material, which contains, great interviews, B-roll, Behind the scene footage etc. - from this link - https://www.dropbox.com/sh/aifm7v81jwyx2qr/cRd0K7yq8Q

Media Contacts:
Marlene Janetos           954.713.0915  mjanetos@mods.net
Theresa Waldron          954.713.0901  twaldron@mods.net



 

 

 
 






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Museum of Discovery and Science / Blockbuster IMAX Theater - 401 SW 2nd Street, Fort Lauderdale FL 33312. Phone 954-467-6637
   
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