The Polar Express: An IMAX 3D Experience Makes Cinematic History as the World’s First Hollywood Feature Film to be Digitally Re-Mastered into An IMAX 3D Experience®!
TAKE THE JOURNEY IN IMAX® 3D AT Blockbuster IMAX® Theater on November 10, 2004!

Beloved children’s book roars to life on the giant IMAX screen

Fort Lauderdale, Florida, October 20, 2004 – All Aboard! The Polar Express: An IMAX® 3D Experience is the first full-length feature ever converted into IMAX 3D DMR™ (digitally re-mastered). It will make motion picture history at the Blockbuster IMAX® Theater when it arrives on November 10, 2004. Audiences will become totally immersed in the IMAX 3D presentation… grasping at falling snowflakes, ducking as the train screeches into their lap and feeling the howl of the steam whistle via 15,000 watts of digital surround sound. . . on a screen towering five stories tall.

This breakthrough in filmmaking combines innovative Performance Capture technology, state-of-the-art CGI and the magic of IMAX 3D. The resulting 3D images enable audiences to experience the adventure, drama and emotion of Warner Bros. Pictures’ The Polar Express with extraordinary IMAX® visual clarity and sound quality. Images virtually leap off the IMAX screen with a blend of realism and fantasy unlike anything that has been seen before.

“When I saw the tests for The Polar Express in IMAX® 3D, I was excited that audiences would be able to experience the movie this way,” said director Robert Zemeckis. “The 3D adds incredible depth and allows the viewers to experience the visual splendor and amazing adventure of this classic story in a way which should create a really memorable experience, not only this holiday season but for years to come.”

IMAX®3 D DMR is a process by which a conventional 2D, computer-generated film is converted into 3D and then digitally re-mastered into IMAX’s larger than life format using IMAX® DMR technology. Once the IMAX® DMR process is complete, The Polar Express: An IMAX 3D Experience film format will be 10 times larger than its original. Wearing special IMAX 3D glasses, the film will appear to have depth beyond and in front of the screen. The sheer size, combined with the IMAX 3D projection technology, will provide Blockbuster® IMAX® moviegoers with an immersive, extraordinary, cinematic experience.

The Academy Award®-winning team of Tom Hanks and director Robert Zemeckis (Forrest Gump, Cast Away) reunite for this inspiring holiday adventure based on the classic Caldecott Medal-winning children’s book by Chris Van Allsburg. When a doubting young boy takes an extraordinary train ride to the North Pole, he embarks on a journey of self-discovery that shows him that the wonder of life never fades for those who believe.

www.polarexpressmovie.com 

ABOUT THE BLOCKBUSTER® IMAX® THEATER

The Blockbuster® IMAX®Theater owned and operated by the Museum of Discovery and Science, opened in 1992. The 300-seat theater is a showcase of state-of-the-art motion picture technology. The Blockbuster® IMAX®Theater features a 60 ft. x 80 ft. screen and a 15,000 watt digital sound system that delivers six discrete channels of clear sound through 42 speakers. The IMAX® projector’s 15,000 watt Xenon bulb projects images of unsurpassed brilliance and clarity onto the five-story-high screen. Both 2D and 3D films are shown in the theater. 3D films are viewed using electronic headsets. The IMAX® experience is an unparalleled fusion of sight and sound. For show times, visitors should call 954-463-IMAX (4629).

The Polar Express: An IMAX® 3D Experience
Special Engagement Ticket Prices
IMAX only: $11 Adults; $10 Children 3-12
IMAX and Exhibits: $15 Adults; $13 Children 3-12

ABOUT THE MUSEUM OF DISCOVERY AND SCIENCE

The mission of the Museum of Discovery and Science is to provide experiential pathways to lifelong learning in science for children and adults through exhibits, programs, and films. Founded in 1976 as The Discovery Center, the nonprofit facility serves approximately 400,000 visitors each year.

The Museum is open seven days per week, Monday through Saturday from 10:00 a.m. to 5:00 p.m., and Sunday from noon to 6:00 p.m. with extended IMAX hours on Friday and Saturday evenings. General admission prices are $14.00 for adults; $13.00 for seniors; $12.00 for children 3 to 12. Children under 3 are free. A General Admission Ticket includes admission to the Museum exhibits and one IMAX® film. The Museum of Discovery and Science is located downtown at 401 SW Second Street, Fort Lauderdale, Florida 33312. For more information about the Museum, visitors should call (954) 467-MODS (6637) or visit our web site at www.mods.org

About IMAX Corporation

Founded in 1967, IMAX Corporation is one of the world's leading entertainment technology companies. IMAX’s businesses include the creation and delivery of the world’s best cinematic presentations using proprietary IMAX and IMAX 3D technology, and the development of the highest quality digital production and presentation. IMAX has developed revolutionary technology called IMAX DMR (Digital Re-mastering) that makes it possible for virtually any 35mm film to be transformed into the unparalleled image and sound quality of The IMAX Experience. The IMAX brand is recognized throughout the world for extraordinary and immersive family entertainment experiences. As of June 30, 2004, there were 240 IMAX theatres operating in 35 countries.

IMAX®, IMAX® 3D, IMAX DMR®, IMAX 3D DMR, An IMAX 3D Experience® and The IMAX Experience® are trademarks of IMAX Corporation. More information can be found at www.imax.com  

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