 ROBOTS: The Interactive Exhibition
Based on the Hit Animated Movie Robots, the Multimedia
Exhibit Offers Immersive, Educational Experiences
for the entire family.
Explore the wit, excitement and imagination of robots
in the new traveling exhibit, ROBOTS: The Interactive
Exhibition, on display at the Museum of Discovery
and Science May 16 – September 7, 2009. The
exhibit captures the fun and artistry of the 20th
Century Fox animated film Robots and translates it
into an entertaining and educational experience for
the whole family.
Robots: The Interactive Exhibition and its national
tour are made possible by Ford Motor Company Fund,
the community relations and philanthropic arm of
Ford Motor Company. “This exhibit introduces
the future scientists and engineers of tomorrow to
the innovations of today and we are proud to continue
the Ford tradition of enriching our communities through
science education opportunities,” said Jim
Vella, president, Ford Motor Company Fund and Community
Services. Under license by Twentieth Century Fox,
the exhibit was produced by Becker Group, which recently
combined operations with Exhibitgroup/Giltspur.
The exhibit will generate excitement about the science
and future of robots, while ultimately answering
the question, “What really is a robot?” With
more than 15 interactive displays, the exhibit includes:
• The World of
Robotics and Reel and Real – The
amazing characters from 20th Century Fox Robots will
introduce visitors to the wonderful, real world of
robotics—an exciting and ever-expanding field
of science. Robots are becoming more and more a part
of our lives. Here visitors will learn how that is
happening and how they might become part of the excitement
.
• Robot Explorers – Visitors will be given a
choice of building a robotic probe to explore one
of three environments: Underwater, Deep Space or
the surface of Mars. To accomplish this, guests will
select options on a touch-screen monitor for each
of the key elements of their robotic explorer.
• Crosstown Express – Families can climb aboard
and take a spin inside a metal ball transporter around
the wonders of Robot City. As they watch the three-dimensional
screen ahead of them, their seats rattle, the wind
blows and the sensation of twisting and turning around
the wild track takes them into the world of reel
and real robotic vehicles.
• Build-A-Wonder-Bot – Visitors sit at workstations
and around the base of the tables is a large-scale
model of the Wonderbot from the Robots movie. On
each table are small, partially completed robots,
a bin full of additional parts and instructions.
Guests will be able to complete a robot, allowing
it to perform its function.
• Movie Star
Robots Hall of Fame – Visitors will
view various images in a montage of robots from movies
and television through the ages. Robby the Robot
(Forbidden Planet), C-3P0 (Star Wars) and Gort (The
Day the Earth Stood Still) will be in life-size form
to greet visitors.
• Industrial
Robots – Guests will program an
actual Ford robotic arm similar to the ones used
in auto factories around the world. They will learn
how robots are being used in a wide variety of functions
and countries around the world. They will also discover
the difficult ethical questions raised by more and
more robots replacing humans in the workplace.
• Robot Round
Up – From toys to machines that
clean our homes, robots are making a difference in
our daily lives. In this fun-filled area, visitors
will be able to control and handle many types of
robots, some of which are currently available including
the Roomba and the Robosapien. Using remotes, guests
can put each of these products through their paces.
• Future of Robots – Families can view companies
and robotic machines that are shaping the future,
including Leonardo from MIT and Stan Winston from
ASIMO, along with the next generation of robots that
will help to change our world.

ABOUT FORD MOTOR COMPANY FUND AND COMMUNITY SERVICES
Ford Motor Company Fund and Community Services is
committed to creating opportunities that promote
corporate citizenship, philanthropy, volunteerism
and cultural diversity for those who live in the
communities where Ford operates. Established in 1949
and made possible by funding from Ford Motor Company,
Ford Motor Company Fund supports initiatives and
institutions that foster innovative education, auto-related
safety, and American heritage and legacy. National
programs include Ford Partnership for Advanced Studies,
which provides high school students with academically
rigorous 21st century learning experiences, and Driving
Skills for Life, a teen-focused auto safety initiative.
The Ford Volunteer Corps, established in 2005, continues
Ford’s legacy of caring worldwide. Through
the Volunteer Corps, Ford employees and retirees
participate in a wide range of volunteer projects
in their communities. For more information on programs
made possible by Ford Motor Company Fund and Community
Services, visit www.community.ford.com.
ABOUT FOX LICENSING MERCHANDISING
A recognized industry leader, Twentieth Century Fox
Licensing and Merchandising licenses and markets
properties worldwide on behalf of Twentieth Century
Fox Film Corporation, Twentieth Television and Fox
Broadcasting Company, as well as third party lines.
The division is aligned with Twentieth Century Fox
Television, one of the top suppliers of primetime
entertainment programming to the broadcast networks.
ABOUT EXHIBITGROUP/GILTSPUR
Exhibitgroup/Giltspur (EG) is an award-winning experiential
marketing agency known for creating meaningful and
memorable connections between leading companies and
their customers. By producing powerful brand experiences
through exhibits, events, mobile marketing tours,
permanent installations, and temporary retail environments,
EG helps clients accelerate the sales process, deepen
brand loyalty and consistently deliver superior results.
The company also creates branded entertainment experiences
that surprise and delight audiences worldwide. Backed
by the financial strength of its parent company,
Viad Corp (NYSE: VVI), EG employs nearly 600 industry
professionals in 28 client care centers throughout
the world. For more information about EG, please
visit www.e-g.com


___________________________________________
MINERALS ROCK!
Did you know minerals are the building block of the
entire Universe? The iron in hematite, in spinach and
in the hemoglobin in our blood is all the same. Just
like the calcium in sea shells, in milk and in our
bones. Did you know some rocks glow in the dark? Learn
more about minerals in this beautiful and colorful
exhibit that displays over 60 different types of minerals,
rocks and ammonites. See pyrite or fool’s gold, opal, copper, malachite, halite, quartz, azurite, and sulfur, just to name a few! You will even be able to touch real lava and make a “volcano” erupt to see how new rocks and land masses are formed! The exhibits in this display were provided by the Broward College Graves Museum Collection – Carol
Jacobs Mineral and Ammonite Collection.

___________________________________________
BONE YARD
Whether a dinosaur was a carnivore or herbivore. Exhibits will showcase how a paleontologist locates, preserves, excavates and transports dinosaur bones from the field to a research center. Other exhibits will include dinosaur egg casts, claws and teeth. Go back in time and explore the amazing world of the dinosaur! The specimens on display in this exhibit are on loan from the Broward Community College Graves Museum Collection.

___________________________________________
FISHY FOSSILS
Travel back in time in our new exhibit and learn about the amazing creatures that lived in the world's oceans 65 million years ago. What do you think they ate? What do you think preyed upon the fish? The exhibit will showcase real and cast prehistoric fossilized fish and other sea creatures. See several species of ammonites, fossilized fish, sting rays and real prehistoric shark's teeth! The specimens on display in this exhibit are on loan from the Broward Community College Graves Museum Collection.
___________________________________________

AVIATION STATION
Fasten your seat belts and get ready to fly in this new fascinating exhibit. The 4,000-square-foot addition is the second phase of the exhibit and will provide hands-on, interactive aviation experiences. Visitors can climb into the captain's seat and pretend to fly a real DC-9 commercial airliner. Transform yourself into a bird by putting on wings and stepping into a giant wind tunnel so you can see what it feels like to fly. Visitors can explore the forces of flight that allow airplanes to fly. This addition has been made possible by a generous gift from the Emil Buehler Trust.
___________________________________________
|