________________ The AutoNation IMAX 3D Theater Located at the MUSEUM OF DISCOVERY AND SCIENCE 401 Southwest Second Street Fort Lauderdale, Florida 33312 ________________ ________________ Autonation IMAX 3D theater, 401 SW 2nd Street, Fort Lauderdale, 33312 ________________ ________________
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Autonation Imax theater
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FLIGHT OF THE BUTTERFLIES IN 3D Soars onto the BIGGEST screen in South Florida, AutoNation® IMAX 3D Theater



Epic New Giant Screen 3D Adventure Captures One of the Longest Migrations on Earth and the Inspiring True Story of One Scientist’s Stunning Discovery

Flight of the Butterflies in 3D, a breathtaking new giant screen adventure from SK Films, is coming to the BIGGEST screen in South Florida, AutoNation® IMAX 3D Theater on February 8, 2013. Through spectacular 3D imagery, audiences will witness beautiful butterflies flying off the screen into their arms.

Based on a remarkable true story, the epic film immerses audiences in a triumphant journey of perseverance that spans thousands of miles and several generations -- tracking real monarch butterflies to their mysterious Mexican winter haven where audiences will discover a truly spectacular sight: hundreds of millions of REAL live butterflies in one of the most amazing places on Earth!

The film is the awe-inspiring story of two unlikely heroes that share a common strength. Based on true events, it follows the epic journey of the iconic monarch butterfly in one of the most incredible migrations on Earth, and the determined scientist, Dr. Fred Urquhart, who spent 40 years trying to discover the mysteries surrounding their journey and secret winter hideaway.

What began with a small boy daydreaming about where butterflies went each winter became a lifelong pursuit by Urquart, who ingeniously enlisted the help of legions of volunteers, known as “citizen scientists,” to help with tagging and tracking the butterflies. The decades-long quest yielded the ultimate discovery of the monarch butterflies’ over wintering sites in the sanctuaries of Mexico.

Through spectacular Giant Screen / IMAX® technology audiences are transported into the tiny world of one intrepid creature – Dana (Danaus Plexippus) – and her offspring as they migrate north from Mexico through the U.S. to Canada and back south again to the captivating hidden butterfly sanctuaries set 10,000 feet high in the mountains of the States of Michoacán and Mexico.

The iconic monarch butterfly is a true marvel of nature. Weighing less than a penny, it makes one of the longest migrations on Earth across a continent, yet with pinpoint navigational accuracy, to a place it has never been. While much has been learned, scientists are still unraveling the many inter-related aspects of this phenomenon of the natural world. As the film illustrates, it takes two to three generations of butterflies to migrate north from Mexico through the U.S. to Canada and one “super generation” to complete the migration back south to Mexico.

Rated G

For more information on the film, visit www.flightofthebutterflies.com

Flight of the Butterflies 3D Ticket Prices

Combo Ticket (Exhibits & classic IMAX):
$19 Adults; $18 Seniors; $15 Children 2-12

IMAX Only:
$9 Adults; $8 Seniors; $7 Children 2-12

Purchase by phone 954.713.0940 or at Museum of Discovery and Science box office

Show times at http://www.mods.org/IMAX/showtimes.htm

Call 954.713.0930 for advance tickets.





Flight of the Butterflies received major funding from the National Science Foundation and includes an extensive Educational Outreach Program, built in partnership with The Maryland Science Center.

The world’s top monarch butterfly experts, including Dr. Chip Taylor, Dr. Karen Oberhauser and Dr. Lincoln Brower, served as scientific advisors to the film. Major support has also come from the Mexican Federal Government (Environment & Tourism) and the States of México and Michoacán, as well as from two of the most important companies in Mexico – Coca-Cola FEMSA, and Grupo Bimbo (the world’s largest baked goods company).

In 2008, UNESCO declared the monarch butterfly reserve in Mexico a World Heritage Site. Monarch butterflies depend on milkweed and milkweed habitats for survival.

Despite efforts by the Mexican government to protect the sanctuaries, enforcement is difficult in remote regions and several forces persist in threatening the survival of the monarch butterfly migration, including degradations of forest habitats, the side effects of industrial farming and climate change.

Significant portions of the film’s box office revenue will go towards Monarch butterfly conservation through Mexico’s leading conservation organization, Fondo Mexicano para la Conservación de la Naturaleza.

Toronto Star ★★★★ ”A real life ‘Indiana Jones’ adventure”

Toronto Sun ★★★★ ”A fantastic flight…eye-popping”

Now Magazine (Toronto, ON) ★★★★ ”Nature doc soars…breathtaking”

National Post (Canada) “All the more beautiful for being true”

New York Times “Fascinating….. Stunning photography”

The Washington Post
“… reminiscent of March of the Penguins in terms of its ability to tug at heartstrings… this miniature underdog story manages to take on human scale”

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________________ Museum of Discovery and Science, Fort Lauderdale, Florida. IMAX theater. ________________   ________________

AutoNation ® IMAX ® 3D Theater
401 Southwest Second Street, Fort Lauderdale, Florida 33312

Museum information: 954-467-MODS • IMAX ® showtimes: 954-463-IMAX
Open 365 days a year including Thanksgiving and Christmas.

Convenient parking is always available at the Arts & Entertainment garage located across the street from the museum.
Metered street parking is also available along S.W. Second Street and there are several parking lots located one block east of the museum.
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________________ All contents copyright the Museum of Discovery and Science, Fort Lauderdale, Florida / Autonation Imax theater. All rights reserved. ________________